Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of ecommerce companies are turning to server-side monitoring as a method to improve their information collection processes. While it calls for a lot more technical knowledge than regular GTM and might present additional prices, it can result in better accuracy and more trusted information
Pixel tracking makes use of an item of code to register conversions on your web site. It's very easy to establish and less prone to ad blockers.
1. A lot more accurate data
The conventional technique of tracking conversions on an internet site, making use of pixels, is having problem with altering browser personal privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is much less exact than it must be.
Server-side tracking is a more safe and secure choice that assists to bypass these restrictions, as it's filled from your very own domain and dealt with as first-party code, suggesting it's less likely to be influenced by advertisement blockers or other protection actions. This offers more exact information and a more full photo of user trips throughout channels.
On top of that, this kind of tracking permits companies to track conversions outside of the web site, such as telephone call and in-store visits, which can be hard for pixel-based tracking. This flexibility provides online marketers more possession over the data they send out, and makes it simpler to follow different data legislations. It's also a whole lot less at risk to fraud, as it's harder for deceptive stars to control the system by modifying the postback URL.
2. Much better control over data.
Server-side monitoring enables organizations to gather and improve data prior to sending it to third-party analytics/advertising platforms. This boosts data efficiency and accuracy, which can assist marketers make even more informed advertising decisions.
Standard pixel monitoring counts on JavaScript tracking codes that are placed in web site site visitors' web browsers. These tracking codes are usually blocked by advertisement blockers, which can cause data collection disturbances and inaccurate outcomes. Server-side monitoring enables services to bypass these limitations and offer exact, consistent data that is much less susceptible to interference.
This kind of monitoring also enables businesses to track conversions that occur beyond the website, like phone calls and in-store acquisitions. This is necessary because new personal privacy policies such as Apple's Intelligent Tracking Prevention (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a crucial reason that S2S is more reputable for organizations looking for to adapt to these modifications.
3. Much less vulnerable to fraud
Server-side tracking allows services to adjust real-time marketing dashboards data payloads before it gets to 3rd party endpoints, improving safety and security and privacy. This is particularly vital as various browsers and platforms progressively alter just how they take care of cookies. For example, in iOS 14, Safari will only provide first-party cookie information and will certainly not permit pixel-based monitoring. Making use of server-side monitoring, you can bypass these limitations and continue to track conversions that happened outside of your site.
Furthermore, server-side monitoring allows you to record customer information straight by yourself web servers. This eliminates dependence on third parties, which can be prone to breaches and privacy violations.
A server-side tracking system is a set of instructions that tells your site's server what events to tape-record. This data is then sent to analytics tools like Google Analytics and Facebook Business. It's also used to trigger event-based ads, such as retargeting. In contrast, pixel tracking is an alternative approach that makes use of a tiny item of code on your page to accumulate information from individuals.
4. Much easier to carry out
Server-side tracking is a data collection process that happens on the website's very own web server, bypassing internet internet browser restrictions. This implies that data collected by the website/app is first sent out to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it lowers the range of data management and gives companies extra control over transmission, making it normally a lot more reliable. Consequently, it's less vulnerable to information difficulties caused by points like a busted connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your company can collect real-time conversion information in the same way that you would with pixels or a cookie, yet this is after that passed directly to your marketing and advertising devices on the web server. This allows you to have even more precise data and helps make certain conformity with privacy laws such as GDPR. Additionally, it likewise avoids the monitoring restrictions imposed by internet browsers and ad blockers.