Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce businesses are turning to server-side monitoring as a way to boost their data collection procedures. While it needs much more technical knowledge than normal GTM and may present extra costs, it can cause greater precision and more dependable information
Pixel tracking makes use of an item of code to register conversions on your site. It's simple to establish and much less prone to ad blockers.
1. Much more precise information
The traditional method of tracking conversions on a site, utilizing pixels, is having trouble with transforming browser privacy policies. This implies that the data being sent out to Google Advertisements, Facebook Manager and various other systems is much less exact than it should be.
Server-side tracking is a more protected choice that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other security measures. This provides more accurate data and a more complete picture of user journeys across channels.
Additionally, this kind of tracking allows companies to track conversions outside of the site, such as phone calls and in-store check outs, which can be challenging for pixel-based tracking. This flexibility gives marketers more possession over the information they send out, and makes it much easier to abide by different data laws. It's also a whole lot much less prone to scams, as it's more difficult for fraudulent stars to adjust the system by changing the postback URL.
2. Better control over information.
Server-side monitoring enables companies to collect and improve information before sending it to third-party analytics/advertising platforms. This boosts information completeness and accuracy, which can aid marketing experts make even more educated marketing decisions.
Typical pixel monitoring depends on JavaScript tracking codes that are placed in internet site visitors' browsers. These tracking codes are often obstructed by ad blockers, which can result in information collection disruptions and inaccurate outcomes. Server-side tracking enables organizations to bypass these restrictions and offer exact, constant data that is much less prone to interference.
This sort of tracking additionally enables businesses to track conversions that happen outside of the website, like telephone call and in-store purchases. This is necessary considering that new personal privacy policies such conversion tracking tools as Apple's Intelligent Monitoring Prevention (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is an essential reason that S2S is a lot more reliable for services seeking to adjust to these changes.
3. Much less prone to fraudulence
Server-side monitoring allows organizations to control information hauls before it gets to 3rd party endpoints, improving safety and personal privacy. This is especially essential as various internet browsers and platforms progressively transform just how they deal with cookies. For instance, in iphone 14, Safari will just deliver first-party cookie data and will certainly not permit pixel-based tracking. Using server-side tracking, you can bypass these constraints and remain to track conversions that happened outside of your web site.
On top of that, server-side tracking enables you to catch individual information straight by yourself servers. This eliminates reliance on third parties, which can be susceptible to violations and personal privacy offenses.
A server-side tracking system is a set of instructions that tells your web site's web server what occasions to videotape. This information is then sent to analytics tools like Google Analytics and Facebook Company. It's likewise utilized to activate event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that uses a small piece of code on your webpage to collect data from users.
4. Simpler to execute
Server-side tracking is a data collection process that happens on the site's own server, bypassing web browser limitations. This means that data collected by the website/app is first sent to the web server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this technique is that it minimizes the range of information administration and provides organizations much more control over transmission, making it generally more dependable. As a result, it's much less vulnerable to information difficulties triggered by things like a broken connection or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your company can collect real-time conversion data similarly that you would certainly with pixels or a cookie, however this is then passed directly to your advertising and marketing devices on the web server. This allows you to have more exact information and assists guarantee compliance with personal privacy guidelines such as GDPR. Additionally, it also avoids the monitoring limitations enforced by web browsers and ad blockers.